The nation has produced many a great athlete throughout the years. So, one may wonder, why Supra decided to rope in Ravindra Jadeja
© supra pens 2024
The nation has produced many a great athlete throughout the years. So, one may wonder, why Supra decided to rope in Ravindra Jadeja as its brand ambassador. He is an Indian cricketing all-rounder, who has been steadily capturing the imagination of the nation’s youth steadily with his winning performances. He is an inspiration for the millions of young, aspiring Indians, who in turn are the target audience of Supra. Henceforth, in all our creative campaigns, Ravindra Jadeja has been portrayed as an indisputable champion, thus successfully depicting the winning spirit that’s the signature style of both Jadeja and the brand Supra.
Sometimes, the most personal feelings are the hardest to voice. Hence, as an outlet, we resort to writing. Despite the advent of different apps and social networking sites, the words left unsaid are best expressed when written. And this was the idea that propelled Supra Pens to mark the occasion of Teacher’s Day through a novel initiative. The idea behind the campaign was to install postboxes in some of the renowned schools of Kolkata where the students would drop postcards carrying their handwritten messages (written with Supra Pens). The campaign was divided into two phases. In this phase, we urged Kolkata’s school-goers to pick up a pen instead of an electronic device, thus encouraging them to pour down their feelings for their favorite teachers on postcards. The second phase consisted of a case video showing the implementation of this idea. It captured the different emotions of the teachers while receiving these handwritten notes on Teacher’s Day. The case video was then released after the occasion of Teacher’s Day, thus showcasing the brand philosophy of Supra-Write to Tell.
On the special occasion of Holi we collaborated with Pehchaan Street school to empower 1600 hands. The joy on those innocent faces left everlasting impressions on our hearts. Our vision has always been every hand in India writes and nothing makes us happier than being able to provide those little hands our writing instruments. This Holi was different for us and we thank Pehchaan team to make this happen!
It was beyond thrilling when we collaborated with the star studded action packed movie Sigham Again! From meeting the superstar Ajay Devgan to being a part of the promotions we had a blast! The resemblance in the swag of the movie and our Supra B&G was truly uncanny!
On the occasion of Women’s day we took the opportunity to take out our women employees for a hair care session. Recognizing the hard work and dedication they bring to the team. This thoughtful gesture not only promotes self-care and wellness but also fosters a supportive work environment that values and uplifts women. It’s a perfect way to honor their contributions while encouraging them to take time for themselves.
Insightful Conversations. Strategic Growth.
On 30th November, we had the privilege of being part of the Delivery Growth Summit held at Ragmancḥ Rajkutir Hotel, where industry leaders gathered to share ideas on scaling smartly and
sustainably.
Our CEO, Mr. Sanjeev Jain, was invited as one of the panel speakers for a powerful discussion on
“Smart Scaling: Achieving Brand Growth through Operational Brilliance.”
The conversation explored how brands can unlock growth by aligning strategy, operations, and
execution — a space where Supra continues to evolve and thrive.
Grateful to be part of such thought-provoking discussions that push boundaries and shape the future
of our industry.
Supra Pens at the Kolkata International Quiz Festival
Supra Pens was proud to be a partner at the Kolkata International Quiz Festival — a grand celebration of knowledge, curiosity, and creative thinking.
With 25 quizzes, 30 quizmasters, and over 1,200 questions, the event brought together 800+
participants on-ground and engaged quiz lovers online from around the world.
From sparking ideas to supporting every answer, Supra Pens was right at the heart of the action —
proving once again that every great thought begins with the perfect pen.
As the Chairman of Supra Pens, Milap Chand Jain provides visionary leadership and strategic direction, steering the company toward sustained growth and global recognition. With over 65 years of experience and deep industry expertise, he has been a driving force in establishing Supra Pens as a trusted name in high-quality writing instruments.
His unwavering commitment to excellence, innovation, and ethical business practices has been instrumental in expanding the brand’s presence across 40+ countries. A true pioneer in the writing instrument industry, he was among the first to ignite the writing revolution in India. Under his leadership, Supra Pens continues to set new benchmarks in quality, innovation, and customer satisfaction, solidifying its position as a market leader.
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