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Generation Z rediscovering the habit of Writing with Supra Pens.

A generation born between 1996 to 2000, a generation of dreamers, believers, and achievers, and often a generation who don’t back are GenZers. They are ambiverts, they are fusion lovers, and often non-judgmental. They are tech-savvy and into saving up but always need someone or something to look up to. They are the go-getters and in the process of always being up to something they jumble up things and get exhausted and confused. Gladly, one of the ancient habits of untangling your thoughts has been taken up by this generation and honestly, we couldn’t be more relieved!

Penning down your feelings has always been considered one of the best ways to express yourself. Somewhere the habit got lost in transition with generations where people started choosing scrolling or binge-watching over writing.

To our surprise writing/journaling is one of the good habits that is making a comeback and being popular amongst the genZ!

“Faith in Manifestation” is one of the many things this generation swears by. They love to claim/manifest their reality and they keep their faith in the strongest weapon of manifestation which is journaling. According to famous manifestation coaches, writing is a basic habit to make your dreams become your reality. You write down things you want to manifest and have faith in them enough to make them come true. It is popular amongst the genz. They like to write down their goals and segregate them on a daily, weekly, monthly, and yearly basis.

“Penning down your feelings” and not holding them back is one of the ways to deal with mental health issues such as anxiety or over thinking. Gladly mental health issues aren’t a stigma anymore amongst this generation. They are pretty aware and don’t shy away from talking about it and working on it. They are accustomed to the habit of writing down their emotions and taking up journaling as a regular practice. When expressing feelings in words gets tough, writing it down always helps. There is no alternative to journaling. A pen and a notebook are that silent best friend who is always there to hear you out. 

The right pen for every mood” From making grocery lists or to-do lists with a ball pen to filling the daily planner and journaling with a gel pen this generation knows what they want in which mood. Choosing different colored pens to write down different feelings is something they do quite often. Your every mood deserves a pen and nothing like a wide range of options to choose from. This brings us to our next point.

Making stationery cool again” with Supra Pens, we not only offer variety in looks, range, color of ink, smooth writing, and best grip but also provide the best price point. Gen Zers are gladly bringing back many ancient good habits like Ayurveda and gladly writing and that’s pretty cool! Vibe check is very important for Generation Z, if you pass it you are game! How cool a product is not only based on its design but also on its functionality and affordability. At Supra Pens our objective is to give you the best writing experience with a wide range of design and functionality. We aim to make a million people write every day and as our tagline says “Write to tell” We want them to express and pen down their feelings and we want to be a part of their self-discovery journey!

Crafting the best writing instrument” with affordability, accessibility, and inclusivity at the center of all our efforts, our vision is to craft the best writing instrument.

And while doing so, we aim to make world-class Swiss technology available for people, irrespective of their social and economic standing. Supra Ball Pens ensures comfortable writing with an ergonomic grip zone whereas our gel pen ensures consistent writing of the same thickness till the last drop. Our every pen is made keeping the pocket of youngsters in mind especially our direct fill pens which ensure fuss-free writing till the last drop of it. We have a pen for all, an unmatchable range of variety to choose from!

“Inspire to write” so that it becomes an ecosystem where like a chain reaction youngsters take up healthy habits like writing and inspire each other to write and express. When was the last time you wrote a letter to a friend? Or do you write down things to remember?

Glad studies have shown amongst genZers the number of people who are taking up writing down things as a habit, and journaling and letter writing are back in trend. 

Every Hand Writes” with Supra Pens, and that’s a big dream! We know the value of education and how educating a whole generation is important for the future of a country and the world. We work on this mission every day so that every hand has a pen in their hands and they know how to write. When a youngster takes up a journey to achieve the goals we want to witness it and be a part of it. We didn’t achieve quality by accident one fine day, it was years of research, unyielding passion, sincere efforts, and skillful execution. At Supra Pens we believe in empowering every hand with a baton of excellence, crafting a bright future for the country, one world at a time.

We don’t just make writing instruments, we set industry benchmarks” That was the vision we always have. A pen is always more than a pen. “The pen is mightier than a sword” is true! With our quality, functional values, affordability, and above everything our vision we want to set an industry standard. So whenever you want to write down something, Supra is the first name that comes to your mind!

To conclude our topic you will always need a pen, and a pen is always going to be more than a pen to you. Since childhood, we have had our preferences when it comes to choosing a pen and it keeps on changing from time to time.  Gladly there are brands like ours that tick all the points in the checklist functionality, affordability, and wide range of designs. We stand strong to achieve our vision and mission so every hand can write to tell their stories!

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Milap Chand Jain

Chairman

As the Chairman of Supra Pens, Milap Chand Jain provides visionary leadership and strategic direction, steering the company toward sustained growth and global recognition. With over 65 years of experience and deep industry expertise, he has been a driving force in establishing Supra Pens as a trusted name in high-quality writing instruments.

His unwavering commitment to excellence, innovation, and ethical business practices has been instrumental in expanding the brand’s presence across 40+ countries. A true pioneer in the writing instrument industry, he was among the first to ignite the writing revolution in India. Under his leadership, Supra Pens continues to set new benchmarks in quality, innovation, and customer satisfaction, solidifying its position as a market leader.

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